Bowl Games – What’s in a Name?

What do GMAC, GM, Ford, AutoZone, Roady’s Truck Stops, Bell Helicopter, Emerald Nuts and the New Mexico Department of Tourism have in common?  If you were thinking bailout, you’d be close, but that’s not it.  Yes, they do have some connection to the transportation industry, but that’s not it either.  The answer is football!  These companies are all sponsors of college football Bowl games.

Speaking of bailouts, aren’t we bailing out GMAC, GM and Ford?  The Detroit Free Press reported that the Federal Reserve will recognize GMAC as a holding company making it eligible for a slice of the $700 billion lifeline.  Therefore, shouldn’t the GMAC Bowl be renamed the Taxpayers Bowl of America or the TARP Bowl (Troubled Asset Relief Program)?  The GMAC Bowl payout to the teams involved is $750,000 – not much and it’s not all coming from GMAC – there are a number of minor corporate sponsors chipping in as well – but I wonder if GMAC will make good in a timely fashion on their share of the payout.  Will the bridge loan be used for the purpose?

Ford and GM are two of the three principle co-sponsors of the Motor City Bowl with a payout of $750,000.  I know this payout is small change for the Big Two, but I thought they were cash strapped, especially GM who warned they’d be out of money by year’s end unless they received a few billion or so.  Does that mean that US taxpayers will be footing the payout to the two teams playing in the Motor City Bowl – Florida Atlantic and Central Michigan?  I think the answer is yes.

And I want to know what happened to the Weed-Eater Bowl, also known as the Weedwhacker Bowl for its lowly status.  Well, a little research revealed that this short-lived sponsor gave way to Rubbermaid and then PetroSun and is now known once again as just the Independence Bowl.  Now that’s the way I like it. Bowls should be called by their original names, sans sponsors.

The Allstate Sugar Bowl sounds silly.  Anyway, all states are not involved,  just two generally.  The Peach Bowl is not even a Bowl anymore; it was replaced by the Chick-fil-A Peach Bowl, which sounds rather unappetizing, and is now simply the Chick-fil-A Bowl.  What is a Chick-fil-A anyway?  Whatever.  Go Louisiana State!

The Konica-Minolta Gator Bowl.  Good grief.  If they insist on naming rights, the company should use just one name, not two – is it Konica or Minolta?  No matter, it’s always going to be the Gator Bowl to me.  Go Nebraska!

Now I like the sound of the Brut Sun Bowl;  I do – perfect gridiron term.  But I can’t stand the smell of the stuff and sun, sweat and brut sounds like a malodorous stew – something I don’t want to be anywhere near.   On the other hand, Brut as in sparkling wine, would be much more appropriate; toasts after each score and for spraying around after the  game.

Hey, what happened to the Tangerine Bowl?  Well, it’s now the Capital One Bowl.  What’s in your wallet?  There’s no Capital One in mine, and nothing even close to the $4,250,000 payout to the two schools involved in the game – Georgia and Michigan State.  Go Michigan State!

And what happened to the Bluebonnet Bowl?  First played in Houston in 1959 the Bluebonnet Bowl was unique in that the proceeds from the game went to Houston area charities.  The Bluebonnet Bowl was last played in 1987 and discontinued due to dismal ticket sales and the inability of its board of directors to attract a corporate sponsor.   I find it hard to believe that ConAgra, the makers of Blue Bonnet margarine, never sponsored the game – I wonder if the board every approached the conglomerate.   The sponsorship would have been a win, win, because “everything’s better, with Blue Bonnet on it.”

The Roady’s Humanitarian Bowl payout of $750,000 should go to Humanitarian Aid, not to the aid of the University of Nevada or Maryland.

The University of Texas plays Ohio State in the Tostitos Fiesta Bowl.  The payout is 17 million.   UT certainly does not need the money.  According to  The College Sustainability Report Card for 2009, the University of Texas – Austin, has the 5th largest endowment in the country (15.6 billion) behind only Princeton, Stanford, Yale and Harvard.  I would like to see UT donate its share of the pot to support Adult Basic Education (ABE) programs in the state of Texas, programs that include GED, Citizenship, and English for Speakers of Other Languages (ESOL) classes.  Texas spends an abysmal 6 million a year on ABE.  It’s a sad state of affairs when the payout for a football game exceeds the state’s investment in education for adults.  By contrast, neighboring Arkansas with 1/7 of the population of Texas, spends more than three times the amount on its ABE system a year – $21 million.   And Ohio State has the 30th largest endowment – $2 billion, so I recommend the University also donate it’s proceeds to its ABE system which has an annual budget of a mere $7 million.

An educated mother or father can better provide the academic support their children need.   When a parent learns English or obtains a GED, the children are direct beneficiaries!  Charter and Pilot schools, voucher programs and privatizing efforts are not the best way to combat the dropout problem in our public schools.  These experiments do little more than siphon money away from struggling schools.  Why not invest more in the education of the parents?  The return on the dollar would be off the charts.  More kids might one day have the opportunity to attend one of the schools featured  during the holiday Bowl Game season.   Cheers!