GM CEO Ed Whitacre’s Tall Claim

Take a look at this recent GM commercial where new CEO Ed Whitacre introduces himself and the 60 day money back guarantee on all GM cars.  He says “before I started this job, I admit I had some doubts, probably a lot like you but I like what I found”  He goes on to say, “I know that if you get into one of our cars you’re going to like what you see…car for car, compared to the competition, we win”.  That is a tall claim by the 6’4″ Texan.

Consumer Reports recently completed a car for car comparison and could only recommend the $28,000 Chevy Malibu, the $38,000 Buick Lucerne, and the $48,000 Cadillac DTS, none of which earned best in class designation.

Speaking of the Chevy Malibu, you can buy a ’09 which gets 33 MPG HWY starting at $21,000 or the $25,000 hybrid version which gets 34 MPG HWY.  4 grand more  for 1 extra MPG. What a great deal!

Mr. Whitacre likes what he found, but I wonder if he has driven any of the cars.  At 6’4″ could he even get into the new Chevy Spark, which will be available in the U.S. in 2011?  By the way, Consumer Reports labels the Spark a standout in its new car preview section.  That said, if he could get into the Spark, Whitacre might find that his head hits the roof and his knees touch the steering wheel.  I think a little spark would go off in his brain and he’d say, “dang, this ain’t no Cadillac.”  I hear he’s a Cadillac man.  Good thang!