AT&T just aired another “Rethink Possible” ad, the one showing a vending machine that sends a signal to its owner when empty. The commercial itself is not so impressive, but the music, the music is sublime. I can’t be certain, but I think the minimalist background music is from a Steve Reich composition. Maybe it’s a clone of his award winning Music For 18 Musicians.
Filed under: commercials, Music | Tagged: AT&T, Minimalism, Rethink the Possible, Steve Reich | Leave a comment »