Mattel Not Doing So Well

And you know why, in a word, Barbie, at least that’s what some industry experts argue.  I don’t know if kids still play with dolls, but they apparently don’t play with Barbie and Ken anymore, despite the newest incarnations –  Haunted Beauty Mistress of the Manor and suave Gianfranco Ken.  Unfortunately, Shamrock Celebration Barbie, Barbie of the White Woods and Malibu Barbie didn’t fare so well and the price reduced Chilean Barbie never caught on.

So what is Mattel to do?  Firing the CEO is a start – someone else besides Ken and Barbie should take the fall.  I mean the two have had terrible agents these past few years and sadly, Ken and Barbie are no longer relevant.  And I don’t know if kids still play with Hot Wheels and Matchbox cars, but they should if they don’t and not the video game version but I’m sure there’s an app for that. Mattel should bring back all the classic cars just as released in 1970 and create a new market for all the aging, nostalgic baby boomers out there like me.

But here’s the thing that could bring prosperity back to the company.  The Creepy Crawlers machine.  Remember that? You poured some flavored goop into a mold, closed up the heated contraption, which was sort of like a waffle iron or a George Foreman Grill, to produce a edible insect.  They tasted pretty awful, about how you would expect an insect to taste, but the concept was far out and just a little bit dangerous which made it all the more desirable.  Mattel should bring back the Creepy Crawlers machine with updated goop flavors to suit the modern palate, say, pomegranate crisp, chipotle infused root beer, rainforest spearmint, mango mist and almond crunch.  I’d buy one and I bet you would too.  You’re welcome Mattel and good luck!

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