Ikea Hospitality

photo by Joseaperez

Ikea, the Swedish based furniture chain that sells cheap but “stylish” kit furniture plans to start a chain of budget hotels in Europe.  I don’t know if you have an Ikea in your area, but if you do and have been there, you know that all the furniture sold requires assembly, or most of it anyway.  And you probably also know that Swedish names adorn the labels of their products which often sound quite silly to a monolingual English only ear.   The Raskog kitchen trolley, bedroom furniture by Rast and Odda, and of course the Skruvsta swivel chair.  I recently bought an Orgel floor lamp and some frozen Swedish meatballs with gravy.

I’m not very good at assembling things actually, and find the illustrations make the task even more confusing.  I just look at the finished product on the box and try to reconstruct it as best I can.  Now this new hotel chain launch intrigues me.  I wonder if the pricing structure will be based on assembled and unassembled rooms?  Imagine checking into your room to find a stack of plywood on the floor with a hex key and some nuts and bolts.  I’d be ok as long as  my room came with complimentary bags of Swedish meatballs, Swedish fish and Anna’s ginger thins.  Ah, Swedish hospitality.

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2 Responses

  1. LOL I have an Ikea a mile down the road. I buy nothing because, not only do I not like to assemble things myself, but I don’t like to deliver it myself. Too heavy.

    Great post :)

  2. Lol! It would either be that I would rack my brain trying to figure it all out or I would through some blankets over the plywood and call it a day..leaning towards #2 of course.

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