The Wall Street Journal reported that Don Schroeder CEO of Tim Hortons has stepped down. The popular Canadian doughnut and coffee chain has made a clumsy effort to expand to the U.S. market.
Tim Hortons should just hire me as a consultant to guide its effort to compete with Dunkin Donuts. They don’t need to hire a CEO and craft a clever marketing plan. Here’s the big problem: Americans don’t know what Tim Hortons is. It might as well be a Jiffy Lube, even looks like one. I stopped at a Tim Hortons in Connecticut thinking it was a drive thru bank. Hey Tim, put up a sign with a donut or a cup of coffee or something.