Tim Hortons Drive Thru Bank

What is this place?

The Wall Street Journal reported that Don Schroeder CEO of Tim Hortons has stepped down.  The popular Canadian doughnut and coffee chain has made a clumsy effort to expand to the U.S. market.

Tim Hortons should just hire me as a consultant to guide its effort to compete with Dunkin Donuts.  They don’t need to hire a CEO and craft a clever marketing plan.  Here’s the big problem:  Americans don’t know what Tim Hortons is.  It might as well be a Jiffy Lube, even looks like one. I stopped at a Tim Hortons  in Connecticut thinking it was a drive thru bank.  Hey Tim, put up a sign with a donut or a cup of coffee or something.

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