AT&T Rethinking Minimalism

AT&T just aired another “Rethink Possible” ad, the one showing a vending machine that sends a signal to its owner when empty.  The commercial itself is not so impressive, but the music, the music is sublime.  I can’t be certain, but I think the minimalist background music is from a Steve Reich composition.  Maybe it’s a clone of his award winning Music For 18 Musicians.

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