My cell phone carrier Sprint offers the Palm Pre as its top smart phone. I’m thinking to upgrade to it from my quirky Samsung Instinct. However, the Palm Pre commercials have given me pause.
Have you seen them? They began airing during the summer Olympics. Palm’s ad agency apparently raised Queen Guinevere from the dead to pitch the Palm Pre. In these 15-30 second spots, the Queen speaks in hypnotic tones, announcing that “my phone can read my mind…at first it kind of freaked me out”. She then touches the screen, presumably to activate the mind reading app. OhhK……In another spot, the good Queen proclaims that she is having “one of those days when everything just seems to work…bing, bing, bing, like you’re not even trying…just going with the flow.” She moves a couple of apps on the screen to get to what looks like a map, but it’s not clear what the app is – GPS maybe, maybe not. I’ll just call it the go with the flow app. Another is the running late app: “if you are running late, you should really let them know” then she touches the screen and says, “oh wait, you just did”. This is the calendar late notification app. I guess this is a useful app, but why not just call and say you’re running late. The Palm Pre is a phone afterall.
From what I can gather, the Palm Pre has a mind reading app, a go with the flow app and an I’m late app. Apparently it has a handful of other ones too, no doubt just as useful.
Queen Quinevere has not yet convinced me to upgrade. I’m waiting for the instant lottery win app, the go to work for me app, and the time travel app. Until then, I’ll stick with my quirky, but trusty Samsung Instinct.
Filed under: commercials, media analysis | Tagged: Palm Pre, Palm Pre adds, Palm Pre apps, Queen Guinevere, Samsung Instinct, Sprint |
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