Kellog’s Unfit for a Champion

Kellog's Toucan Sam

Ok, Michael took a bong hit.  Who cares?  Kellog’s certainly does and quickly dropped its endorsement deal with Phelps.  Kellog’s says that his behavior is not consistent with the image of the company.  And I would have to agree.

Kellog’s is one of the world’s largest purveyors of junk food. When I think of Kellog’s, I think of Toucan Sam and Fruit Loops, Pop Tarts and Cheez-Its,  not Michael Phelps, arguably the fittest athlete in the world, and the greatest Olympian of all time.   Do elite athletes really load up on a diet rich in Kellog’s?

One cup of Fruit Loops contains 12.5 grams of sugar; a pair of Pop Tarts – 16 grams.   What a grand rush to start off the day.  And Cheez-Its;  those delicious morsels oozing with fat and sodium.  How about a Hydrox, a Kellog's brandhandful of Hydrox cookies as a reward for a long hard day of work?  Is this dietary behavior consistent with the image of a champion athlete?

And this business of role model – give him a break.  Michael Phelps is no role model.  He is freak of nature, an athlete like no other who has spent more time in the water than out of it the last 10 years.  He’s raised the bar too high for all those kids on the Kellog’s diet who aspire to his athletic feats.  The average kid would be better served hitting the books and eating a proper breakfast.  Life is more than a workout and a bowl of Corn Flakes.

Michael Phelps

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2 Responses

  1. You are so right! Michael should have dropped them first but then again, he’s no dummy – just a bit of a pothead.

  2. He’s no dummy, maybe a little naive, but he could do better than Kellog’s. Couldn’t he plug a battery or something, or just go all out on the junk food tour and shill for Hostess Twinkies and Cupcakes, my personal favourites. He could probably get any endorsement deal he wanted, despite the incident.

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